When Facebook entered the Australian market, they approached N2N to to help build and protect the reputation of the world’s most popular social media site. With more than 13 million Australians visiting Facebook to talk about the people, places and things that matter most to them, N2N had to ensure that our campaigns would be as diverse as our nation’s culture.
We have engaged the Aussie public around federal elections, Sydney’s Mardi Gras, the Melbourne Cup, AFL, Rugby, ANZAC Day and Royal Weddings – to name just a few. We have worked with Ruby Rose, child cyber safety experts, academics and politicians to help raise awareness and spark action on important issues such as online bullying.
Global gurus on marketing and social media have visited our shores to help Australian brands harness the power of Facebook and we have hosted events for marketers, ad agencies, developers, analysts, bloggers and traditional media. The result, a measurable improvement in positive perceptions of Facebook in this country and a constructive dialogue with the people who influence policy on the things that matter most to Australians.
CommsCon Corporate Social Responsibility Highly Commended
PR Week Asia Corporate Social Responsibility Campaign of The Year Honourable Mention
PRIA Golden Target State Awards NSW Sustainability/Corporate Social Responsibility Commended
PRIA National Golden Target Awards Sustainability/Corporate Social Responsibility Commended