Consumer and Marketing Campaign, Large Scale Public Education
N2N has been engaged by Airbnb to build awareness of the brand in Australia and New Zealand, and support its mission of creating a world where people can belong anywhere.
Our work is incredibly broad and has included: profiling ‘nights at’ some of Australia’s most iconic locations including the SCG and Great Barrier Reef; launching major brand partnerships with organisations such as The Sydney Opera House and Qantas; profiling hundreds of host and guest stories in media; instigating one of Australia’s most high-profile corporate campaigns in favour of marriage equality; partnering with influencers to get Airbnb front-of-mind for City2Surf participants; and placing ongoing stories that support efforts by Airbnb to land favourable policy outcomes.
One of our highlights is the ‘Stay with Pride’ initiative that saw us leverage Airbnb’s sponsorship of Mardi Gras. The campaign reached over 4 million Australians across media and social channels, generated a 20% increase in Airbnb bookings and landed Airbnb is first ever Cannes Lion.