Break out the bunting, chink your china and unsheathe the champers! There’s a new baby in da house…of Windsor that is!
I’ll admit – I was one of those people who breathed every breath, pushed every push and felt every inch of global scrutiny as the Duchess of Cambridge delivered the world’s most anticipated Prince to the British Monarchy last week.
It was massive news – clearly. Most of the world’s media houses could dedicate abundant funds and resource to the royal baby vigil. Tents, snappers and manicured news anchors set up on the steps of St Mary’s in London for weeks in advance.
The news itself was wonderful, but what I found fascinating was the consumption journey we all went through in receiving and digesting it. Not by accident, I suspect, the announcement of Prince George Alexander Louis of Cambridge’s arrival was a tightly planned, well-managed and executed program of PR-able milestones that leveraged traditional, social, long and short-lead channels to share the news.
Read the rest of this post