First of all, a cowardly disclaimer. This blog post will not align itself to either side of the carbon price debate and seeks neither to evaluate the package nor provide any opinion on its pros and cons.
Instead, this post will use the carbon tax debate as a case study of how to create great, strong messaging.
We were inspired to write this after reading the story on the front page of the Daily Telegraph on 12th July which showed the Prime Minister sharing a cup of tea with “the only family in Monaro Place, Emu Plains, who are completely sold on the idea.”
Most interesting are the comments from the carbon tax sceptics. Read the rest of this post