Herd MSL represents one of Australia’s largest and most-awarded group of agencies – N2N Communications, Fuel Communications and Touch Creative. We solve complex business problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns. Our difference is our dynamic, fearless and ambitious team -...
Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling. Here’s why: Boundary scanning Our role is to help brands understand...
When was the last time you heard a great story? A story so shocking you gasped out-loud with amazement. A story so funny you snorted with laughter? When was the last time you heard a tale so inspiring you couldn't shake it from your thoughts all...