story telling Tag

Herd MSL represents one of Australia’s largest and most-awarded group of agencies – N2N Communications, Fuel Communications and Touch Creative. We solve complex business problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns. Our difference is our dynamic, fearless and ambitious team -...

Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

When was the last time you heard a great story?  A story so shocking you gasped out-loud with amazement.  A story so funny you snorted with laughter? When was the last time you heard a tale so inspiring  you couldn't shake it from your thoughts all...