story telling Tag

Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

When was the last time you heard a great story?  A story so shocking you gasped out-loud with amazement.  A story so funny you snorted with laughter? When was the last time you heard a tale so inspiring  you couldn't shake it from your thoughts all...