n2n communications

We are currently suffocated with articles, seminars, news opinions on where the media is going and what the marketing and PR function needs to do to adapt to the ever changing media landscape. There has been a huge increase in the everyday publisher and content creator due to the continual rise in social media and digital channels and these are being increasingly utilised by everyone from individuals to large corporates. Read the rest of this post

Many have been left perplexed, wondering how Australia’s much-loved children’s entertainment group could be so ruthless.

In a recent interview, the Wiggles were lost for words when questioned on the fate of ousted singer Sam Moran. As one of the most awkward interviews I’ve encountered; you can see the group stumbling over their words, taking long pauses between questions, muttering the whole way through and showing no consideration to Sam.

The interview raised several questions to me as a public relations professional regarding the communications strategy in place for the announcement. The most important one being, did the Wiggles receive any communications advice prior to the announcement?

With this in mind, here’s how some PR counsel could have helped the Wiggles… Read the rest of this post

Running a competition on social media can be a great way to build brand awareness, attract new fans and generate buzz.  But like any communications activity it’s worth spending time upfront assessing the potential risks with your campaign.  Competitions played out on social media are available for all to comment on, share with friends, and as we’ve seen this week with Qantas and Nissan, open to public criticism.

If you’re thinking about running a competition on social media here’s some brief pointers to keep in mind… Read the rest of this post

Telstra’s social media engagement policy marked one of the first corporate (public) forays into staff guidelines for the online world. Where are Australian businesses one year on?

At n2n we have been helping to create social media corporate policies for a growing number of clients. This involvement shows that the last 12 months have moved social media policy from a marketing wish to a boardroom issue to a PR action. Read the rest of this post

We were recently involved in a stakeholder relations campaign to help overturn local government plans to build a Truck Depot under a park overlooking Bondi Beach.

Social Media emerged as one of the most powerful communications tools in an integrated campaign that spanned letter box drops, Web, photo shoots at the site, media relations, lobbying, advertising and events. Read the rest of this post

Recently an interesting question was posed to us by a client regarding online content, specifically, “what is the lifespan of content posted online?”

Whilst it is interesting to consider the lifespan of content, were not totally convinced it is the right question to be asking, at least in isolation. Our view is that to change behaviours, build brand and influence an outcome you need to be involved in ongoing dialog and/or content generation, whether this is online or offline. Read the rest of this post

Traditionally, companies developed crisis communication plans to ensure they were ready to act quickly in the event of an emergency. For example, if the company’s operations burnt down or there was an urgent need to recall a product the crisis plan provided clear guidance on how to respond to most likely scenarios. Key to this plan was identifying stakeholders such as employees, customers, suppliers and the media and determining how they should be informed of an incident, by who and in what order. Read the rest of this post

Anyone heard of Twitter?

In case you haven’t, Twitter is a “micro-blogging”, social networking site, where people can post anything they like, as long as it’s fewer than 140 characters.

Why bother? Well, once you sign on, write a (short) profile and find yourself some fellow ‘twitterers’ to follow, you can build up quite a network. And you it’s not like every post is about what you had for dinner. Read the rest of this post

Whether it is a blog, a podcast, a Wiki, a social media release or any other number of interactive tools, they are just that – tools. Don’t get me wrong, unless you have been asleep under a rock, there is a radical shift in who or what influences target audiences and how they gather their content.   Read the rest of this post