Running a competition on social media can be a great way to build brand awareness, attract new fans and generate buzz. But like any communications activity it’s worth spending time upfront assessing the potential risks with your campaign. Competitions played out on social media are available for all to comment on, share with friends, and as we’ve seen this week with Qantas and Nissan, open to public criticism.
If you’re thinking about running a competition on social media here’s some brief pointers to keep in mind… Read the rest of this post
