The landscape, the people and the unique, diverse cultures that can be found all over Australia make it an exciting and challenging environment for the communicator. As consultants at n2n, we are fortunate enough to work with clients that talk with communities from the furthest corners of the Top End right down to the southern-most tips of Tasmania.
In PR we can often get caught up in trying to achieve the ‘big’ hits, the largest circulation papers, the highest rating radio stations, and these are all important. However, when your audience is local, your campaign can be most effective when your media targets are too, and becoming the local expert has never been more important.
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