n2n communications

No, not that type of content. TEDx content. On the 4^th of May four n2n employees including myself had the privilege of attending the world’s premier thought-leadership event at the Sydney Opera House.

It’s actually impossible to summarise the event in a few words without completely failing to grasp just how good it was. Instead I’ll present a quick rundown of the day so those who missed out (unlucky…seriously unlucky) can bask in the second-hand glow and live out their TEDx dreams vicariously. Read the rest of this post

With all the talk of a changing media landscape and challenges ahead for the industry, it’s worth considering how there are some things that haven’t and will probably never change for professional communicators.

Although the transformation of the media industry have been happening for some time now, we are on the verge of further rapid structural change that will increasingly impact the communication professional. Many of these issues were discussed in depth at a special event late last year when n2n partnered with Deloitte to host a high level industry panel Digital Disruption: Journalism at the Speed of Bytes.

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Imagine a world where you can get your coffee, lunch, office admin and reception cleaned by someone who is tertiary qualified—sounds like a utopia doesn’t it? Believe me, this world exists, you know someone in it and they probably said hello to you in the elevator this morning. It’s called an internship. Read the rest of this post

We have a few die-hard cricket fans in the office and the recent actions by Micky Arthur and Michael Clarke have caused a number of confused conversations. Why would they sack players over something that seems so trivial? What else is going on behind the scenes?  Are they just sticking to their new policies no matter what? Or was this the right thing to do but communicated poorly? Read the rest of this post

We are currently suffocated with articles, seminars, news opinions on where the media is going and what the marketing and PR function needs to do to adapt to the ever changing media landscape. There has been a huge increase in the everyday publisher and content creator due to the continual rise in social media and digital channels and these are being increasingly utilised by everyone from individuals to large corporates. Read the rest of this post

Corporate re-brands don’t typically attract much attention but when they’re announced at one of the biggest mobile handset launches in recent years, it’s a different story.

The re-brand of Research-In-Motion to BlackBerry that was launched alongside new smartphone devices this week certainly generated plenty of media attention.  And not just the cynical attention you might expect.

US magazine Wired, for instance, reported that the re-brand tackles one of the biggest challenges the Canadian company faces – creating a cohesive brand and image.  Brand expert Edgar Baum meanwhile was widely quoted in media reports, calling the name-change out as a brilliant marketing move that comes at a time when the company desperately needs to reinvent itself.

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Every now and then, you’re going to blurt something out you wish you hadn’t, hurt someone with your opinion or overreact to a situation. After all, we are only human!

How we behave in our interactions (work and personal) is a conscious choice. You need to think about your intent when communicating. Someone with good assertiveness skills usually sends the right signals and therefore is able to get the right response.

Having been at n2n communications for five years, I recently had the most amazing opportunity to attend a leadership and management course in New York City as part of n2n’s incentive program. Read the rest of this post

The landscape, the people and the unique, diverse cultures that can be found all over Australia make it an exciting and challenging environment for the communicator.  As consultants at n2n, we are fortunate enough to work with clients that talk with communities from the furthest corners of the Top End right down to the southern-most tips of Tasmania.

In PR we can often get caught up in trying to achieve the ‘big’ hits, the largest circulation papers, the highest rating radio stations, and these are all important.  However, when your audience is local, your campaign can be most effective when your media targets are too, and becoming the local expert has never been more important.

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One of the many often touted ‘golden rules of PR’ relates to ensuring you know the media you are pitching to. Ask many within the industry however and simply ‘knowing’ the media isn’t enough, you must know the ins and outs of publications and journalists you are speaking with.

With this in mind, a few lucky members of the n2n team headed out on a Friday excursion last month to learn more about the radio industry and more specifically 2UE. The team were lucky enough to receive an invite from the Mornings team with Stuart Bocking to observe what life is like on the other side of the microphone.

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