public relations Tag

By Herd MSL CEO, Vanessa Liell: Herd MSL exists to deliver great results and progress the careers of our team. Development of our team’s careers has been our central purpose and fundamental to our growth and achievements – among which are this week’s PRIA’s National Large...

Last year as I stared down the gun of my final year at university, I decided I needed more experience (and more confidence) before I attempted my entry into the realm of full time work. So, to save you some time, and potentially your sanity,...

Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

Is it just me or have pop-up shops enjoyed a renaissance in recent months? It seems barely a week goes by without some brand launching a pop-up store to engage consumers. With so many stores launching left, right and centre you’d be forgiven for thinking they’re...

Commuting to work through the city day in and day out, we’ve almost become accustomed to the sight of those who line the streets each day and night. But sometimes all it takes is for one experience to open your eyes and see the world...

It is a rare privilege in the dynamic of PR agency life to sit back and reflect on some of the great work that is happening in our industry. Last night, at the PRIA NSW State Awards N2N was awarded large consultancy of the year,...

There is no doubt that Australian Public Relations professionals – both agency and in-house –  need to brace for rapid change in skills, structures, services and attributes to be successful in our future industry.  This is reflected in the recently released Global Communications Report which...

I often get asked, ‘Why did you study law if you are now working in PR?’ Sure, combining law with media and communications is rather unusual. But you might be surprised to hear this combination is becoming increasingly popular amongst university students for a number...