In this post, one of our recent grads, Selma provides some insight into what it’s like working at n2n and what she’s learnt so far…
After completing five years of an arduous law degree, pursuing a career in law was the last thing on my mind. Evidently, the gruelling training was enough to put me off the quest for a legal career. Instead, I turned my attention to getting a job in the PR industry. To me, PR was a combination of everything I loved at university: written and verbal communication; thinking creatively to solve challenges; and working with incredibly creative and driven people. The perfect recipe for a rewarding career. Read the rest of this post
Leading independent and award-winning PR consultancy n2n communications has kicked off 2010 with rapid growth across the business in government, clean-tech and b2b sectors, high demand for its online and social media services and the appointment of four new consultants. Read the rest of this post
The clean tech sector is emerging as a dedicated industry with specific communication challenges that demand specialist PR skills.
n2n has been at the forefront of PR in this rapidly emerging industry. Read the rest of this post
It was my birthday last week and I received a small parcel from my lovely mum in the UK. As it’s a football world cup year, the parcel was full of footy paraphernalia including some monthly football magazines. Flicking through one of them, I was immediately struck by the impact of online on print media content.
There was an article praising Manchester City’s new manager, Roberto Mancini, acknowledging his success in turning the team’s fortunes around with four straight wins and suggesting his appointment was a long overdue masterstroke. The trouble is that since the article was written his side has been on a dismal run of form and he’s now widely predicted to be on the way out at the end of the season. Read the rest of this post
We were recently involved in a stakeholder relations campaign to help overturn local government plans to build a Truck Depot under a park overlooking Bondi Beach.
Social Media emerged as one of the most powerful communications tools in an integrated campaign that spanned letter box drops, Web, photo shoots at the site, media relations, lobbying, advertising and events. Read the rest of this post
The features process within a PR agency is usually what’s referred to as the ‘bread and butter’ of a PR campaign. It might not be the most dynamic, strategic or creative element of the program but it is vital and at the core of all PR accounts.
Over recent months however, the nature of the features process has been changing. Feature opportunities seem to be diminishing month on month. No one could disagree that the nature of the media is also changing at a rapid rate. Journalists are producing more online content and as a result are producing articles at a rapid rate per day. News is being reported online and via social media sites like Twitter, on a seconds and minutes basis. Read the rest of this post
For companies and the media, ten years of economic growth has seen a raft of good news stories about growth, profits, opportunities and expansion into new markets. The economic downturn has created a new challenge for the public relations profession – how to communicate bad news.
Danny Rogers, editor of PR Week last month bluntly divided economic cycles into good news (in an upturn) and bad news (in the downturn). He went onto say that good news typically comes in the form of promotional messages, and during upturns PR usually reports into a marketing division. The communication of bad news, on the other hand, usually comes from board-level and takes the form of crisis management or keeping staff informed of major restructuring. Read the rest of this post
Last week n2n attended a course from Speed Thinking; a new business that teaches companies methods of thinking and idea generation (definitely not one of those airy brainstorm training sessions that can never be applied to the real world).
In a recent blog post, founder Dr Ken Hudson noted that, in a broadband-based world, we may need to start thinking in a different way.
But is faster thinking really the answer? Read the rest of this post
Whether it is a blog, a podcast, a Wiki, a social media release or any other number of interactive tools, they are just that – tools. Don’t get me wrong, unless you have been asleep under a rock, there is a radical shift in who or what influences target audiences and how they gather their content. Read the rest of this post
A quote from Tim Hughes, Executive Chairman of the Photon Group, in the Australian Financial Review caught my eye today.
He said, “One-way forms of communication using TV, radio and newspapers will always have their place, but in this new consumer-empowered world, they are much less relevant. Communications is now two-way.”
Funny thing is if you are a PR person, communications has always been two-way. Read the rest of this post
