PRIA Tag

Katarina Farrell, N2N’s Agency Leader recently spoke at a PRIA event on why self-care is the key to success in PR. See her thoughts below. Public Relations is one of the most dynamic, interesting and ever-changing industries going around – and it can be incredibly...

Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

It is a rare privilege in the dynamic of PR agency life to sit back and reflect on some of the great work that is happening in our industry. Last night, at the PRIA NSW State Awards N2N was awarded large consultancy of the year,...

There is no doubt that Australian Public Relations professionals – both agency and in-house –  need to brace for rapid change in skills, structures, services and attributes to be successful in our future industry.  This is reflected in the recently released Global Communications Report which...