n2n communications

We have a few die-hard cricket fans in the office and the recent actions by Micky Arthur and Michael Clarke have caused a number of confused conversations. Why would they sack players over something that seems so trivial? What else is going on behind the scenes?  Are they just sticking to their new policies no matter what? Or was this the right thing to do but communicated poorly? Read the rest of this post

I don’t know about you but I always enjoy coming back to work after a break.  The time away is a great chance to switch off from the demands of the working week and reflect on the work we do.  Recently, I started that reflection in an unusual place – the cinema.  It’s because the film I watched served as a powerful reminder of what I love doing most – telling stories.

Read the rest of this post

It’s hard to look further to a breakdown of workplace relationships than HSU East (cheap shot…). Fortunately at n2n we embark on an annual journey out of Sydney for a couple of nights of business planning (drinking) and team building (playing).

This year’s trip took us to the beautiful Myall Lakes National Park, near Forster. Set on a small peninsula, surrounded by the crystal clear lakes it was the perfect location for a company-wide physical challenge. Read the rest of this post

How do you get media coverage if you have no news? Read the rest of this post

Many have been left perplexed, wondering how Australia’s much-loved children’s entertainment group could be so ruthless.

In a recent interview, the Wiggles were lost for words when questioned on the fate of ousted singer Sam Moran. As one of the most awkward interviews I’ve encountered; you can see the group stumbling over their words, taking long pauses between questions, muttering the whole way through and showing no consideration to Sam.

The interview raised several questions to me as a public relations professional regarding the communications strategy in place for the announcement. The most important one being, did the Wiggles receive any communications advice prior to the announcement?

With this in mind, here’s how some PR counsel could have helped the Wiggles… Read the rest of this post