By Herd MSL CEO, Vanessa Liell: Herd MSL exists to deliver great results and progress the careers of our team. Development of our team’s careers has been our central purpose and fundamental to our growth and achievements – among which are this week’s PRIA’s National Large...
Katarina Farrell, N2N’s Agency Leader recently spoke at a PRIA event on why self-care is the key to success in PR. See her thoughts below. Public Relations is one of the most dynamic, interesting and ever-changing industries going around – and it can be incredibly...
Last year as I stared down the gun of my final year at university, I decided I needed more experience (and more confidence) before I attempted my entry into the realm of full time work. So, to save you some time, and potentially your sanity,...
Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling. Here’s why: Boundary scanning Our role is to help brands understand...
N2N Communications, part of The Herd Agency, won PRIA’s National Campaign of the Year and best Digital Social Campaign at this year’s Golden Target Awards. The wins top off an outstanding year for one of Australia’s largest independent agency groups. The winning campaign, led by Samara...
It is a rare privilege in the dynamic of PR agency life to sit back and reflect on some of the great work that is happening in our industry. Last night, at the PRIA NSW State Awards N2N was awarded large consultancy of the year,...
There is no doubt that Australian Public Relations professionals – both agency and in-house – need to brace for rapid change in skills, structures, services and attributes to be successful in our future industry. This is reflected in the recently released Global Communications Report which...
I often get asked, ‘Why did you study law if you are now working in PR?’ Sure, combining law with media and communications is rather unusual. But you might be surprised to hear this combination is becoming increasingly popular amongst university students for a number...
The work landscape is continually changing and employers are responding by building teams that can navigate through uncertainty. In our agency, we need people on our team who can adapt easily to weather the ups and downs to ultimately help us survive, and outperform our...
It’s the beginning of the year and graduates around the country are wrapping up end-of-uni celebrations and turning their attention to getting a job. It’s a much more difficult employment market than the one I was lucky enough to graduate into years ago. Research released...