By Vicky
You’d have been hard-pressed earlier this month to avoid the hype surrounding this year’s Melbourne Cup.
Titled ‘the race that stops the nation’ it certainly lives up to its name, with the whole of Australia donning their best outfits for what has to be the most talked about three minutes of the year.
As we settled down in our Sydney local for a company lunch, armed with our ‘I-have-definitely-picked-the-winner’ tickets in hands, an interesting conversation started on how working in PR can sometimes be a little like taking part in the world’s biggest horse race. Read the rest of this post
