I was fortunate enough to attend the Sydney unveiling of Qantas’ new Boeing 787 Dreamliner the other week. For a guy who spent his youth taking things apart to see how they worked and has a geeky fascination with all things big and structural, it was a career highlight.
And it actually proved a good example of how to run a solid media and stakeholder event.
At n2n, we run events all the time, from small intimate media briefings to huge stakeholder events with the Prime Minister. But we’re normally on the organiser’s side so the Qantas event gave me a chance to see one from the guest’s perspective. Below are a couple of observations about what I thought were the positives from the morning. Read the rest of this post
