opinion Tag

Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

Working in communications, we are consumed by the spoken and written word day in, day out. We are word junkies - we appreciate a well written letter-to- the-editor like no one else, analyse to the letter why a spokesperson performed poorly in an interview, and...