n2n communications

No, not that type of content. TEDx content. On the 4^th of May four n2n employees including myself had the privilege of attending the world’s premier thought-leadership event at the Sydney Opera House.

It’s actually impossible to summarise the event in a few words without completely failing to grasp just how good it was. Instead I’ll present a quick rundown of the day so those who missed out (unlucky…seriously unlucky) can bask in the second-hand glow and live out their TEDx dreams vicariously. Read the rest of this post

We are currently suffocated with articles, seminars, news opinions on where the media is going and what the marketing and PR function needs to do to adapt to the ever changing media landscape. There has been a huge increase in the everyday publisher and content creator due to the continual rise in social media and digital channels and these are being increasingly utilised by everyone from individuals to large corporates. Read the rest of this post

It was my birthday last week and I received a small parcel from my lovely mum in the UK. As it’s a football world cup year, the parcel was full of footy paraphernalia including some monthly football magazines. Flicking through one of them, I was immediately struck by the impact of online on print media content.

There was an article praising Manchester City’s new manager, Roberto Mancini, acknowledging his success in turning the team’s fortunes around with four straight wins and suggesting his appointment was a long overdue masterstroke. The trouble is that since the article was written his side has been on a dismal run of form and he’s now widely predicted to be on the way out at the end of the season. Read the rest of this post

Recently an interesting question was posed to us by a client regarding online content, specifically, “what is the lifespan of content posted online?”

Whilst it is interesting to consider the lifespan of content, were not totally convinced it is the right question to be asking, at least in isolation. Our view is that to change behaviours, build brand and influence an outcome you need to be involved in ongoing dialog and/or content generation, whether this is online or offline. Read the rest of this post