media Tag

Herd MSL represents one of Australia’s largest and most-awarded group of agencies – N2N Communications, Fuel Communications and Touch Creative. We solve complex business problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns. Our difference is our dynamic, fearless and ambitious...

Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

I often get asked, ‘Why did you study law if you are now working in PR?’ Sure, combining law with media and communications is rather unusual. But you might be surprised to hear this combination is becoming increasingly popular amongst university students for a number...

I never completely got on the Buffy bandwagon (or hearse?). Charmed was my teenage go-to for pretty ladies fighting supernatural forces, but I did briefly cheat on Prue, Piper and Phoebe for Sunnydale’s vampire slayer in the early 2000s, and it wasn’t half bad. However, for...