n2n communications

The past week has seen the sporting world transfixed upon the ongoing soap opera which is the life of Lance Armstrong. The seven time Tour de France winner, who has overcome testicular cancer, has had his titles stripped from him after the US Anti-Doping Agency (USADA) uncovered “insurmountable” evidence of systematic doping, and thus cheating, throughout his career. It is the sporting equivalent of finding out Santa Claus isn’t real.

The fallout has been exceptional. Sponsors have deserted Armstrong; he has been forced to step down as chairman of his cancer charity Livestrong and his reputation across the globe is in tatters. As far as crisis go, this is as bad as it gets.

What’s interesting though is how Armstrong, the brands he represents and other stakeholders have presented themselves throughout the ordeal.

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Effective issues and crisis management relies on simulations and practical scenarios. At n2n, we have regular internal training sessions for our team – and it’s timely that issues and crisis management fell last week.

The escalating industrial relations crisis at Qantas served for a challenging and relevant scenario for our team to tackle as a training exercise. Read the rest of this post