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Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

It’s one of those things you often hear when a group of PRs are trying to split a bill at dinner or balance a budget – ‘I don’t have a numbers brain, give me words any day!’ It used to be funny, but without being...

Remember the story about the business that set up a website and watched the customers flood in? No? Neither do I. It’s strange then that so many brands still put vast amounts of energy into creating online assets, such as websites and blogs, without putting as...