communication Tag

Herd MSL represents one of Australia’s largest and most-awarded group of agencies – N2N Communications, Fuel Communications and Touch Creative. We solve complex business problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns. Our difference is our dynamic, fearless and ambitious...

Last year as I stared down the gun of my final year at university, I decided I needed more experience (and more confidence) before I attempted my entry into the realm of full time work. So, to save you some time, and potentially your sanity,...

Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

Is it just me or have pop-up shops enjoyed a renaissance in recent months? It seems barely a week goes by without some brand launching a pop-up store to engage consumers. With so many stores launching left, right and centre you’d be forgiven for thinking they’re...

I often get asked, ‘Why did you study law if you are now working in PR?’ Sure, combining law with media and communications is rather unusual. But you might be surprised to hear this combination is becoming increasingly popular amongst university students for a number...

My day is full of games. When I wake up in the morning, my smartphone runs an app and I have to solve a puzzle before I can switch off the alarm. Another app will give me points if I eat a healthy breakfast or...

I spent the past weekend chain watching the popular Danish TV drama Borgen with my mum. If you haven’t heard of Borgen, think of a Nordic version of The West Wing meets House of Cards. Produced in Danish with English subtitles, the program tells the...