As we move towards the London 2012 Olympics, there is no doubt that the world’s media is turning the spotlight onto the UK. Following fast in the wake of the Jubilee flotilla (excuse the pun), London 2012 is currently high on the Australian news agenda.
Having returned to Australia earlier this year after two years working in Old Blighty, the Australian coverage of British based news has recently brought home to me the differences and similarities between the media within the two markets.
I recently visited Wagga Wagga for a client. Sitting in my hotel room I watched as the local TV news reported on the Queen’s Jubilee in London. After the mandatory images of the London jubilee celebrations and the “stoic” Brits celebrating in the clichéd rain, the news turned to focusing on a local Wagga Country Women’s Association member, who had hosted a high tea in the Queen’s honour. Other news included the Australian Life Savers who participated in the Thames spectacle, ready to save anyone who might be unfortunate enough to fall in. It was London news, but it was still very Australian.
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