n2n communications

No, not that type of content. TEDx content. On the 4^th of May four n2n employees including myself had the privilege of attending the world’s premier thought-leadership event at the Sydney Opera House.

It’s actually impossible to summarise the event in a few words without completely failing to grasp just how good it was. Instead I’ll present a quick rundown of the day so those who missed out (unlucky…seriously unlucky) can bask in the second-hand glow and live out their TEDx dreams vicariously. Read the rest of this post

With all the talk of a changing media landscape and challenges ahead for the industry, it’s worth considering how there are some things that haven’t and will probably never change for professional communicators.

Although the transformation of the media industry have been happening for some time now, we are on the verge of further rapid structural change that will increasingly impact the communication professional. Many of these issues were discussed in depth at a special event late last year when n2n partnered with Deloitte to host a high level industry panel Digital Disruption: Journalism at the Speed of Bytes.

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Imagine a world where you can get your coffee, lunch, office admin and reception cleaned by someone who is tertiary qualified—sounds like a utopia doesn’t it? Believe me, this world exists, you know someone in it and they probably said hello to you in the elevator this morning. It’s called an internship. Read the rest of this post

We have a few die-hard cricket fans in the office and the recent actions by Micky Arthur and Michael Clarke have caused a number of confused conversations. Why would they sack players over something that seems so trivial? What else is going on behind the scenes?  Are they just sticking to their new policies no matter what? Or was this the right thing to do but communicated poorly? Read the rest of this post

We are currently suffocated with articles, seminars, news opinions on where the media is going and what the marketing and PR function needs to do to adapt to the ever changing media landscape. There has been a huge increase in the everyday publisher and content creator due to the continual rise in social media and digital channels and these are being increasingly utilised by everyone from individuals to large corporates. Read the rest of this post

The past week has seen the sporting world transfixed upon the ongoing soap opera which is the life of Lance Armstrong. The seven time Tour de France winner, who has overcome testicular cancer, has had his titles stripped from him after the US Anti-Doping Agency (USADA) uncovered “insurmountable” evidence of systematic doping, and thus cheating, throughout his career. It is the sporting equivalent of finding out Santa Claus isn’t real.

The fallout has been exceptional. Sponsors have deserted Armstrong; he has been forced to step down as chairman of his cancer charity Livestrong and his reputation across the globe is in tatters. As far as crisis go, this is as bad as it gets.

What’s interesting though is how Armstrong, the brands he represents and other stakeholders have presented themselves throughout the ordeal.

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As we move towards the London 2012 Olympics, there is no doubt that the world’s media is turning the spotlight onto the UK. Following fast in the wake of the Jubilee flotilla (excuse the pun), London 2012 is currently high on the Australian news agenda.

Having returned to Australia earlier this year after two years working in Old Blighty, the Australian coverage of British based news has recently brought home to me the differences and similarities between the media within the two markets.

I recently visited Wagga Wagga for a client. Sitting in my hotel room I watched as the local TV news reported on the Queen’s Jubilee in London. After the mandatory images of the London jubilee celebrations and the “stoic” Brits celebrating in the clichéd rain, the news turned to focusing on a local Wagga Country Women’s Association member, who had hosted a high tea in the Queen’s honour.  Other news included the Australian Life Savers who participated in the Thames spectacle, ready to save anyone who might be unfortunate enough to fall in. It was London news, but it was still very Australian.

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The Holmes Report has just named n2n as the Australian Consultancy of the Year 2012.  It has been an incredible five years for n2n communications as we’ve transformed from our origins as a business to business agency specialising in technology to a large, dynamic and robust player in the Australian market now also spanning the corporate, government and consumer sectors.

Fundamental to our successes is one common ingredient: working with smart people.  Whether it is our talented 30+ employees or our industry-leading clients – we choose to partner with like-minded, bright people who thrive on a challenge and value innovation, creativity and deep expertise. Read the rest of this post

It has coined phrases such as ‘Death by PowerPoint’ and the reality is most PowerPoint presentations have little ‘Power’ and are simply boring.

When it comes to writing and developing a PowerPoint presentation, 3 things ALWAYS race through my mind; How do I make it interesting? How do I clearly articulate my message in less than 50 words? How can I present it so it has impact? Read the rest of this post