1 February 2013

Starting a new chapter? The BlackBerry re-brand

Corporate re-brands don’t typically attract much attention but when they’re announced at one of the biggest mobile handset launches in recent years, it’s a different story.

The re-brand of Research-In-Motion to BlackBerry that was launched alongside new smartphone devices this week certainly generated plenty of media attention.  And not just the cynical attention you might expect.

US magazine Wired, for instance, reported that the re-brand tackles one of the biggest challenges the Canadian company faces – creating a cohesive brand and image.  Brand expert Edgar Baum meanwhile was widely quoted in media reports, calling the name-change out as a brilliant marketing move that comes at a time when the company desperately needs to reinvent itself.

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By Stu    
26 September 2012

n2n takes the cake at Sabre Awards!

The Sabre Awards are for PR people what the Cannes Lions are for our friends in advertising – they celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. Overnight, we’ve had some very exciting news from our MD Vanessa, who has been in Hong Kong at the 2012 Asia-Pacific Sabre Awards.

Vanessa had travelled to Hong Kong to pick up our gong for the 2012 Australian Consultancy of the Year, which was announced earlier this year. The exciting and surprising news is that we also picked up the top award in two other categories; we took home a Gold Asia Pacific Sabre Award in the Technology: Business to Business category and the Australia/New Zealand campaign category, both for GE Australia’s Driving Australia’s Transition to a Clean Energy Future.

We are absolutely thrilled with these results, as well as our nomination in the The Holmes Report /SABRE Global Agency of the Year Awards in which we were a finalist in the Technology Agency of the Year category.

As we’ve said before, none of these achievements would be possible without our fantastic clients who give us opportunities to deliver creative and engaging PR campaigns, and the n2n team, who time after time, put their heart and soul into the work they do.

By Katarina    
26 January 2010

n2n wins Asia Pacific PR Award

2010 is off to a great start with n2n winning the Asia Pacific SABRE Award for Best Business to Business Marketing for the Green IT PR program we developed for Sun Microsystems.

The SABRE (Superior Achievement in Branding and Reputation) Awards attracted close to 400 entries from across the region. Read the rest of this post

By Jamie