Public Awareness Campaign Business Integration APAC Coordination Ethnic media engagement Blogger Engagement Corporate Profiling Media Round Table Community Engagement Media Relations Stakeholder Communications TERRiA website Social Media Unified Communication Message Development Customer and partner email communication Raise brand awareness and product sales Market Reposition Strategy Social Media Campaign Green IT Communication Strategy Australian Market Launch Website development Media training Sun’s Services executive team Evaluating Email Marketing Survey and Media Relations Video Search Engine Optimisation Social media strategy Survey Social Media Strategy SEO Stakeholder Comms Project Blackbox Event Media Education Program Marketing Campaign Lead generation Launch of new channel program Increasing Media Share of Voice Executive Profiling Event Marketing Effective Email Marketing Analyst Relations

TERRiA website

Challenge
n2n was engaged by TERRiA to develop and implement a stakeholder engagement program to raise awareness about the need for fast and affordable broadband services for all Australians during the National Broadband Network (NBN) RFP process. One component of the program was the development of a website for the group.

Solution
n2n coordinated and developed the structure, interface, design, content, content management system and build of the website. The website included a media centre, research repository, RSS feeds, email marketing database and background information on Australian broadband infrastructure.

Results

  • The website was initiated and launched within a four week period
  • The website played an integral tole in TERRIA’s PR and communications strategy. It was a repository for all media materials and enabled journalists to receive news releases promptly via RSS feeds
  • The website received thousands of hits each week during the campaign

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