Public Awareness Campaign Business Integration APAC Coordination Ethnic media engagement Blogger Engagement Corporate Profiling Media Round Table Community Engagement Media Relations Stakeholder Communications TERRiA website Social Media Unified Communication Message Development Customer and partner email communication Raise brand awareness and product sales Market Reposition Strategy Social Media Campaign Green IT Communication Strategy Australian Market Launch Website development Media training Sun’s Services executive team Evaluating Email Marketing Survey and Media Relations Video Search Engine Optimisation Social media strategy Survey Social Media Strategy SEO Stakeholder Comms Project Blackbox Event Media Education Program Marketing Campaign Lead generation Launch of new channel program Increasing Media Share of Voice Executive Profiling Event Marketing Effective Email Marketing Analyst Relations

Social Media

Challenge
Events NSW is a new state government entity developed to position Sydney and New South Wales as a preferred destination by developing existing events, attracting new events and maximizing the economic, strategic and community benefits of events.

This fast moving organisation required high level strategic advice to optimise the many websites being developed and ensure they helped attract and grow the attendance at the state’s premier events.

Solution
n2n has been involved in a number of strategic projects to assist Events NSW develop outstanding online assets. These include:

  • Review of the Events NSW website including interface design, information architecture, usability, content and effectiveness for organic search
  • Develop and design an iPhone application to help people identify and book to attend the state’s events. This included the iPhone architecture, wireframes, functionality and interface design
  • Review and provide strategic advice on the Vivid website including interface design, effectiveness for search engine optimisation (SEO), navigation and content
  • Review and provide strategic advice on the Crave website including effectiveness for social media engagement, usability, functionality and interface design
  • Review and advice on the wireframes and interface design of the new Events NSW website and master events calendar

 

Results

The Vivid website had more than 300,000 page views in 10 weeks since its launch in mid-March 2009. Many of the other recommendations provided by n2n have been successfully adopted and implemented. The websites continue to form an integral part of the marketing of NSW events.

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