Public Awareness Campaign Business Integration APAC Coordination Ethnic media engagement Blogger Engagement Corporate Profiling Media Round Table Community Engagement Media Relations Stakeholder Communications TERRiA website Social Media Unified Communication Message Development Customer and partner email communication Raise brand awareness and product sales Market Reposition Strategy Social Media Campaign Green IT Communication Strategy Australian Market Launch Website development Media training Sun’s Services executive team Evaluating Email Marketing Survey and Media Relations Video Search Engine Optimisation Social media strategy Survey Social Media Strategy SEO Stakeholder Comms Project Blackbox Event Media Education Program Marketing Campaign Lead generation Launch of new channel program Increasing Media Share of Voice Executive Profiling Event Marketing Effective Email Marketing Analyst Relations

SEO

Challenge
n2n has been engaged in traditional media relations for our client for more than 10 years. In recent years, the client has been ahead of the curve in terms of maximising online media for marketing and communications.

Solution
As part of the sustained press activity n2n manages, n2n works closely with the marketing team to optimise every media release to improve its utilisation for organic (non pay-per-click) internet search. Knowing which keywords are most commonly used to search for our clients services, n2n creates online press releases and manages their distribution to the online wires.

Result
The result is our news release content appears on global websites and blogs and includes links to our clients web pages. This helps raise the web search results for our client and ultimately has generated more traffic to its website.

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