Challenge
DDLS provides technology training and certification courses which can be researched and booked online. Because online sales represents such an important channel and revenue source, organic leads from search engines is essential to business success.
We worked with DDLS to develop a search engine optimisation (SEO) strategy to increase the quality and quantity of web traffic to its website from organic search. Organic search refers to listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being paid adverts such as pay per click (PPC).
Solution
We identified primary keywords used to search for DDLS’s training services and built on-page and off-page strategies to grow online traffic around these terms. This advice included new page content, new website structure, removal and replacement of meta tags (including title, description and keywords tags), new content management system and developing external site linking strategies.
SEO is also tightly related to the website content including the page title, content relevance, keyword density, keyword priority and internal and external linking. Recommendations made will be adopted with the re-launch of the new website currently being built.
