Public Awareness Campaign Business Integration APAC Coordination Ethnic media engagement Blogger Engagement Corporate Profiling Media Round Table Community Engagement Media Relations Stakeholder Communications TERRiA website Social Media Unified Communication Message Development Customer and partner email communication Raise brand awareness and product sales Market Reposition Strategy Social Media Campaign Green IT Communication Strategy Australian Market Launch Website development Media training Sun’s Services executive team Evaluating Email Marketing Survey and Media Relations Video Search Engine Optimisation Social media strategy Survey Social Media Strategy SEO Stakeholder Comms Project Blackbox Event Media Education Program Marketing Campaign Lead generation Launch of new channel program Increasing Media Share of Voice Executive Profiling Event Marketing Effective Email Marketing Analyst Relations

Marketing Campaign

Challenge
n2n was tasked with positioning their client as the market leader in SaaS. n2n needed to educate corporate and government users, via the media, on software-as-a-service, on-demand technology, and their new technology.

Solution
To achieve this, n2n:

  • Established an Index to educate/track industry progress
  • Drafted a White paper on SaaS
  • Conducted a media launch of the white paper and our clients momentum into the Australian market.
  • Conducted an ongoing customer case study and reference program, media/analyst briefings and educationals, feature pitches and proactive news stories.
  • Identified and leveraged thought leadership commentary opportunities.

Result

  • 40 per cent increase in our clients coverage in Australian media coverage ranging from national press, business and technical media
  • Media coverage on related technologies became more sophisticated and frequent
  • Increase and spikes in sales leads can be mapped back to PR activity

Whitepaper was used to support subsequent customer events

Want to know more?
Contact us