Public Awareness Campaign Business Integration APAC Coordination Ethnic media engagement Blogger Engagement Corporate Profiling Media Round Table Community Engagement Media Relations Stakeholder Communications TERRiA website Social Media Unified Communication Message Development Customer and partner email communication Raise brand awareness and product sales Market Reposition Strategy Social Media Campaign Green IT Communication Strategy Australian Market Launch Website development Media training Sun’s Services executive team Evaluating Email Marketing Survey and Media Relations Video Search Engine Optimisation Social media strategy Survey Social Media Strategy SEO Stakeholder Comms Project Blackbox Event Media Education Program Marketing Campaign Lead generation Launch of new channel program Increasing Media Share of Voice Executive Profiling Event Marketing Effective Email Marketing Analyst Relations

Lead generation

Challenge
Following the launch of Sun’s Open Storage offerings the previous year, Sun need to continue the momentum built up and continue to position Open Storage as the solution to data growth and reduced budgets in data centres.

Solution
n2n communications developed an online media plan to highlight the benefits of Open Storage while also addressing the pain points that companies were experiencing in storage infrastructure.

The solution was developed in three phases:

  • Conduct research into the storage challenges faced by IT and C level executives in ANZ
  • Draft research paper to explore these challenges and position Open Storage as a solution
  • Market the report and generate leads using an integrated online, media and web strategy

Marketing the report involved:

  • Developing OpenStorageANZ Twitter account
  • Liaising with existing Sun groups on Facebook and LinkedIn to push the messaging and drive people to download the report
  • Web assets on the Australian and New Zealand websites
  • Email marketing to Sun, partner and publication databases
  • Pay per click project
  • Media and blogger relations

Results
As a result of the campaign more than 600 copies of the research paper were downloaded and 150 qualified sales leads were generated.  n2n is now working with Sun on the next phase of the campaign to continue to generate leads.

Want to know more?
Contact us