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Raise brand awareness and product sales

The Brief
In order to compete in the Australian market 3 mobile needed to raise awareness of the 3 brand and its products among consumers and small to medium businesses.

Solution
In order to drive coverage and ultimately raise awareness of 3 and its products, n2n devised a comprehensive PR program.

Media relations spanning metro, broadcast and print, small business press, IT and consumer tech, verticals, local/regional media and online included:

 

  • Journalist product review program
  • A survey to assess attitudes to the rising cost of petrol prices (and the related reliance on mobile communications tools rather than petrol-hungry travel)
  • By lines/thought leadership
  • Proactive news generation: eg survey on petrol prices
  • Leveraging celebrity and sponsorship endorsements eg Adam Gilchrist and Dick Johnson racing
  • Local/regional media programs
  • Events eg product launches

Results
As a result of the program 3 Mobile developed strong, ongoing relationships with target small business and technology press. Coverage generated from product reviews positioned 3 Mobile as the carrier of choice for products and services that deliver control, value and flexibility for customers.  The survey alone resulted in 29 pieces of coverage spanning national daily consumer press and regional press.

Success Stories

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