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Survey and Media Relations

Brief
Our client required a greater share of voice in their target market, the accounting profession. n2n recommended a survey to provide supporting data to validate their perspective.

Solution
n2n developed a research survey including the strategy, survey questions and audience definition.

n2n built the survey in an online tool and drafted the email teaser copy to encourage recipients to complete the survey.

Results
Over 500 accountants and tax agents completed the survey which formed the basis of a media release. The results of the survey were the lead story in the ‘Professional’ section of the Australian Financial Review including comments from the client CEO.

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