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Executive Profiling

Challenge
As part of its work with Sun Microsystems during more than ten years, n2n communications has been called upon to help profile of three Australian Managing Directors, two global CEO visits, as well as ongoing work with many of the company’s top executives.

 

Solution
n2n undertakes a comprehensive executive profiling program including:

  • Networking program spanning sponsorships, industry association involvement, speaking engagements at Chambers of Commerce and the Australian Press Gallery
  • Industry Awards – includes event management, presentation materials, creative concepts and speech preparation
  • Written biographies and contributions to journals
  • Photography and video reels
  • Key customer / partner meetings
  • Media relations

 

Result

  • Senior executives regularly sought out by experts and influencers for insightful industry comment
  • Executive media coverage exceeding set quality and quantity targets, with some of the industry’s highest “share of voice”
  • On average more than 80 interviews per year for Sun’s executives

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