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Event Marketing

Challenge
ad:Tech sought to drive registration to attend its conference and exhibition in Sydney.  ad:tech events had taken place worldwide for many years but as this was only the second year in Sydney it was important to build brand awareness and position ad:tech as the premier educational and networking event for interactive/online advertising and marketing influencers.

Solution
n2n communications conducted pro-active media relations pre-and post-event around the speaker program, latest news and updates, as well as inviting key technology and marketing journalists to attend.

Result
n2n worked with the keynote speakers to drive coverage prior to the event in the marketing sections of The Australian, The Australian Financial Review and The Sydney Morning Herald.  n2n also secured coverage in all marketing trade publications including AdNews, B&T and Digital Media.

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