Public Awareness Campaign Business Integration APAC Coordination Ethnic media engagement Blogger Engagement Corporate Profiling Media Round Table Community Engagement Media Relations Stakeholder Communications TERRiA website Social Media Unified Communication Message Development Customer and partner email communication Raise brand awareness and product sales Market Reposition Strategy Social Media Campaign Green IT Communication Strategy Australian Market Launch Website development Media training Sun’s Services executive team Evaluating Email Marketing Survey and Media Relations Video Search Engine Optimisation Social media strategy Survey Social Media Strategy SEO Stakeholder Comms Project Blackbox Event Media Education Program Marketing Campaign Lead generation Launch of new channel program Increasing Media Share of Voice Executive Profiling Event Marketing Effective Email Marketing Analyst Relations

Media Education Program

Challenge
Dow Jones is a well known brand globally but there is little understanding of all its services and offerings to the Australian market.

An education program was needed to expand the understanding of Dow Jones’ services to media, marketing, IT and financial writers and to position Dow Jones as a media company at the forefront of innovation and leaders in media strategy.

Solution
n2n was engaged to raise Dow Jones’ profile in Australia and educate the media, marketing, IT and financial writers on the scope of its services.

n2n developed a far reaching media program that included:

  • Relationship briefings
  • Executive positioning
  • Thought leadership
  • Development of indexes to cater for specific journalist information needs, i.e. Australian CEO index, QLD election index

Results
n2n raised the profile of Dow Jones’ services in the Australia market through the generation of:

  • National coverage in marketing, IT, financial and business media
  • Consistent media coverage reflecting key themes of innovation and trusted brand

Want to know more?
Contact us