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Australian Market Launch

Challenge
Our client, one of the world’s largest business software companies, was preparing to enter the Australian marketplace following the acquisition of several Australian businesses. The challenge was to articulate the value of the new brand, retain existing customers and partners and position the company effectively for growth.

Solution
n2n communications:

  • Conducted research to determine current brand positioning and appropriateness for the local market.
  • Conducted senior management workshop to identify opportunities and challenges
  • Developed and documented three tiers of messaging: corporate, each subsidiary operating company, and products for all companies
  • Prepared materials to help launch the company including media kits, web content, speeches, presentations and other customer/partner communications
  • Conducted executive key message training/pre-briefs and media conferences and analyst briefings
  • Coordinated customer/partner cocktail function

Result
Widespread, national media coverage that was on-message including analyst commentary and clearly articulated the company’s position.

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