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APAC Coordination

Cisco

Asia Pacific Coordination

 

n2n is Cisco’s Asia Pacific coordinating agency, responsible for supporting its business across the Asia Pacific region, positioning Cisco as one of the leading IT companies in the region. Acting as a hub agency, supporting Cisco’s regional Public Relations agenda, n2n works as part of the wider Asia Pacific, Japan and Greater China corporate communications team advising on strategy, regional story development and pan-Asia media outreach.

 

When Cisco hosted its inaugural Asia Pacific China and Japan Partner Conference in Singapore, n2n provided strategic support, content generation, pan-regional media coordination and event management.  Amid the presence of over 500 partners and customers, 27 journalists and 27 analysts attending from 10 countries across the region, the event focused on Cisco accelerating its Partner Led strategy in the region.

 

Working as an extended member of the communications team, n2n coordinated:

  • all media and analyst activity across region;
  • logistics and planning with the event agency;
  • content creation and social media activity throughout the event.

 

The event generated 150 articles across 10 countries, and is one of a number of high impact PR and AR events that make up the ongoing communications campaign.

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