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Analyst Relations

Challenge
Juniper Networks, global provider of high-performance network infrastructure, sought to create an Australian analyst relations program to complement its global program managed out of its US headquarters.
Solution
To meet this challenge, n2n:
•Conducted a planning meeting with the manager of regional analyst relations to identify Australian analysts that had already participated in the global briefings program
•Compiled an analyst database for relevant market segments eg networking and security, including local analysts and consultants
•Conducted an audit of analyst interest areas and preferred method of updates
•Prepared an Australia-specific presentation
•Conducted a series of introductory briefings with analysts not currently participating in global briefings and updates for analysts seeking Australia-specific data
•Provided ongoing updates on strategic initiatives and market data via portal / RSS feed / email / face-to-face briefings
•Engaged in ongoing co-ordination with Asian and corporate teams
Result
As a result of the analyst relations program that n2n conducted:
•The global analyst program was successfully expanded to include local Australian analysts
•Analysts were regularly updated on Juniper initiatives resulting in more accurate reporting and increased references in analyst information and testimonials

Challenge
Juniper Networks, global provider of high-performance network infrastructure, sought to create an Australian analyst relations program to complement its global program managed out of its US headquarters.

Solution
To meet this challenge, n2n:

  • Conducted a planning meeting with the manager of regional analyst relations to identify Australian analysts that had already participated in the global briefings program
  • Compiled an analyst database for relevant market segments eg networking and security, including local analysts and consultants
  • Conducted an audit of analyst interest areas and preferred method of updates
  • Prepared an Australia-specific presentation
  • Conducted a series of introductory briefings with analysts not currently participating in global briefings and updates for analysts seeking Australia-specific data
  • Provided ongoing updates on strategic initiatives and market data via portal / RSS feed / email / face-to-face briefings
  • Engaged in ongoing co-ordination with Asian and corporate teams

Result
As a result of the analyst relations program that n2n conducted:

  • The global analyst program was successfully expanded to include local Australian analysts
  • Analysts were regularly updated on Juniper initiatives resulting in more accurate reporting and increased references in analyst information and testimonials

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