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Training

It’s one thing to know the theory and another to be able to put it into practice.

Whether it be articulating a key message, participating in a successful media interview, writing powerful copy, managing an issue or coming up to speed on new media and Web 2.0 technologies – n2n has courses to improve your effectiveness.

n2n’s social media training courses will help you navigate the vast, unchartered social media landscape and teach you how you can leverage this vehicle to achieve your specific communications goals.

With a proven track record of developing and executing successful social media campaigns for its clients, n2n’s team of digital media experts will teach you how to integrate social media into your existing communications mix to achieve maximum results.

n2n’s range of media training courses will arm you with the tools required to maximise media opportunities and ensure your messages cut through and reach your desired audiences.

Client feedback on n2n’s media training courses:

“We needed to learn to develop simple key messages, and then communicate them effectively. All who attended training walked away feeling they had gained a much better understanding of the workings of the media and also of how to better approach and manage media interviews.”  Professor from a NSW Medical Research Institute

“I did some media training (half day) with another well known provider about seven years ago and yours was 10 times better. Many thanks.” Managing Director of a prominent IT industry association

“I came away having achieved my objective, which was to feel more confident in talking with the media/journalists. Thanks for your insight.”  Marketing Director of a major Australian telecommunications carrier

“The ROI from the course has been strong with far better coverage from the interviews we have had & journalists regularly turning to us as the subject matter experts in our field.” Country Manager of a global security company

“This training was excellent, I have no suggestions for improvement. “All parts of the session were extremely valuable.”  Managing Director of a Location Intelligence provider

Success Stories

Sun Microsystems

Media training Sun’s Services executive team

Challenge
As part of the annual APAC Services executive meeting, Sun required media training for 22 attendees to ensure consistent messaging and corporate guidelines were followed during all media interactions. As the executives were flying in from all over the region timing for the event was tight and only half a day was available to train all 22 executives.

Solution
As n2n had conducted media training for all ANZ spokespeople, Sun engaged n2n to undertake the training of 22 executives. In order to complete the training in the allotted time, n2n divided the executives into two groups those that had regular contact with the media and would be expected to be the main spokespeople in their region for Services and those that would not have regular contact.

As a result, n2n spilt the training into four groups three tailored groups of three with one n2n trainer and one journalist to conduct mock interviews and one group of 14 to receive an overview of media and analyst interactions. n2n also arranged for a journalist to speak to the group trainees to give them a journalists insight on what they are hoping to achieve in interviews.

Result
With all training courses, n2n requests that trainees fill out evaluation forms to help us constantly tailor and improve courses. The Services half day training courses rated as either excellent or good from all attendees and all media interactions have remained on message since the training.

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