Key Message Development

Distilling an organisation’s key messages so that they can be used consistently via a range of marketing and communications functions underpins effective reputation and brand management.

But what exactly is a key message? And what are the ingredients for a good one?

Contrary to popular belief, a key message is not a catchy tag line, but it can form the basis of crafting one.

n2n works with organisations to help develop, document and roll out key message platforms.

Our services span research and workshops, to policies and key message training. [link to relevant training page]

Success Stories

Key Message Dev't
Global Software Developer
Key Message Dev't
ESRI Australia
Key Message Dev't
NEC

ESRI Australia

Australia Key Message Session

Challenge
Despite more than 30 years experience in sophisticated mapping technology, ESRI Australia was an unknown entity to many in the private sector. In addition, the abilities of location intelligence were unknown and ESRI Australia needed to develop messaging that would support all its go to market initiatives including its website, sales collateral and media outreach.

Solution
n2n hosted a session with the management team to ensure that everyone had the same vision for the company in moving into the private sector and professional services.n2n conducted analysis of the market, its competitors and its own strengths in order to develop messaging with supporting proof points.

Results
n2n developed a key message document for ESRI Australia covering corporate, professional services and product messages.The messages are now used throughout the organisation from the management to the sales and marketing teams.

In addition, the key messages were used as a basis for ESRI Australia to redevelop its website. As a result of the success of the key message document, ESRI Australia approached n2n to brief key new employees on the messages and how to use them.

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