Distilling an organisation’s key messages so that they can be used consistently via a range of marketing and communications functions underpins effective reputation and brand management.
But what exactly is a key message? And what are the ingredients for a good one?
Contrary to popular belief, a key message is not a catchy tag line, but it can form the basis of crafting one.
n2n works with organisations to help develop, document and roll out key message platforms.
Our services span research and workshops, to policies and key message training.