Communications Strategy

Knowing what you want to achieve is the first part of crafting an effective communications strategy.

n2n consultants are experienced strategists. They are able to research and analyse complex situations, provide informed insights into the various forces affecting an outcome, and form an effective plan.

Success Stories

Comms Strategy
Sun Microsystems
Comms. Strategy
NEC
Comms. Strategy
Experian

NEC

Market Reposition Strategy

Challenge
NEC had established market awareness across its consumer, retail and enterprise hardware solutions, however it was not known for its innovation in software. While it did have some software solutions available in Australia, NECs challenge was to position itself as a software innovator that could compete with other software-focused companies.

Solution
To support the launch of NECs innovative new Software as a Service (SaaS) offering NEC Applications Net – Australias first SaaS supermarket – n2n communications:

Developed a targeted communications strategy that incorporated key message development, media and analyst relations and ongoing momentum activity to position NEC in the SMB business software space.
Played an integral role in shaping the marketing strategy for Applications Net – its message development influenced the marketing and advertising campaigns that ran concurrently with the media and analyst outreach.
Worked closely with NECs engineers to assist with the product branding, launch strategy and positioning in an already-competitive market

Result
The campaign resulted in briefings with 12 of Australias top SMB, business IT and trade journalists, 15 pieces of coverage and highly positive analyst endorsement. The widespread media coverage caused a spike in enquiries from new customers, partners and third party developers all keen to work with NEC.

n2n communications