Public Relations

Public Relations, or managing the two-way communication between an organisation and its multiple audiences, can be complex.  What works for one company is entirely inappropriate for another.

n2n helps its clients communicate effectively with journalists, bloggers, analysts, customers, partners, government agencies, regulators, influencers, community groups, consumers and employees throughout Australia, New Zealand and the Asia Pacific region.

Our Public Relations toolkit includes:

  • Communications Strategy – determining the right approach to achieve quantifiable objectives
  • Key Message Development – identifying what differentiates an organisation from its competitors and translating it into strong messages with powerful proof points
  • Media and Analyst Relations – working with industry influencers so they can represent your organisation accurately
  • Stakeholder Communications – identifying all of the publics affected by an organisation or issue, and crafting communication models that are appropriate for their area of interest
  • Executive Profiling – strategies to promote senior executives ranging from speaking engagements and association memberships to media platforms
  • Issues & Crisis Management – preparation, management and minimisation of issues
  • Corporate & Social Responsibility – programs to sustain an organisation’s reputation and role in society
  • Partner & Channel Communications – helping organisations engage partners and sales teams
  • Training – media training, key message training, PR training, social media training and more

Success Stories

Sun Microsystems

Launch of new channel program

Challenge
With a large percentage of Suns customers coming through the channel it was important for Sun to continually evaluate how it works with the channel and the tools and support it provides. As a result it launched the Sun Partner Advantage program (SPA). The challenge was how to communicate the changes to the channel program and ensure that each partner was aware of what was available to them.

Solution
n2n Communications developed a comprehensive partner, channel and media communications plan to support the launch of SPA, it included:

  • A phased approach to media relations ensuring that all aspects of the program were covered without confusion
  • Ongoing pro-active and re-active media contact
  • Developing a Service Provider guide in plain English
  • Developing supporting materials such as news releases and fact sheets
  • Drafting articles to be included in Suns customer and partner newsletters to highlight the features of the new program
  • Working with partners to secure supporting comments for use in partner communications and media interviews

Results
The comprehensive communications plan enabled Sun to reach all its partners and customers from many angles. Regular, positive articles on Suns Channel program were covered by ARN, CRN, The Channel and Reseller News during the roll-out of the new program. All updates to the program have also been covered by the channel press.

Sun was also able to recruit new channel partners with a focus on value-added solutions and an increased satisfaction among existing partners was evident with new reward program.

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