Public Relations

Public Relations, or managing the two-way communication between an organisation and its multiple audiences, can be complex.  What works for one company is entirely inappropriate for another.

n2n helps its clients communicate effectively with journalists, bloggers, analysts, customers, partners, government agencies, regulators, influencers, community groups, consumers and employees throughout Australia, New Zealand and the Asia Pacific region.

Our Public Relations toolkit includes:

  • Communications Strategy – determining the right approach to achieve quantifiable objectives
  • Key Message Development – identifying what differentiates an organisation from its competitors and translating it into strong messages with powerful proof points
  • Media and Analyst Relations – working with industry influencers so they can represent your organisation accurately
  • Stakeholder Communications – identifying all of the publics affected by an organisation or issue, and crafting communication models that are appropriate for their area of interest
  • Executive Profiling – strategies to promote senior executives ranging from speaking engagements and association memberships to media platforms
  • Issues & Crisis Management – preparation, management and minimisation of issues
  • Corporate & Social Responsibility – programs to sustain an organisation’s reputation and role in society
  • Partner & Channel Communications – helping organisations engage partners and sales teams
  • Training – media training, key message training, PR training, social media training and more

Success Stories

Esri Australia

Raising Awareness

Challenge
ESRI Australia is a location intelligence (LI) expert and while it is a company with an established history in Australia it had very little awareness outside of the Government sector.

Solution
ESRI Australia engaged n2n in 2007 in order to build this awareness in key sectors, educate the market on location intelligence and profile its executive team through thought leadership on topical issues like smart grid and metering and the NBN and its impact for businesses.

The PR strategy has been to support ESRI Australias move into the private sector by developing thought leadership pieces, securing media interviews and securing case studies to pitch to media in financial services, environmental management, utilities and energy sectors.

Results
One specific focus has been the financial services and energy sectors and the resulting coverage has led to multiple sales leads from key targets.

The coverage has included:

  • The Australian: SP AusNet case study on the use of LI to manage power outages and distribution
  • AFR: Energex case study on its use of LI to deliver excellent customer service and manage outages
  • iTNews: WestWind Energy case study on use of LI to develop wind farm and produce sustainable energy
  • The Australian: Bushfire management interview with ACT Emergency Services
  • BRW: Infrastructure and energy customers in feature on spatial technology
  • Australian Banking and Finance: thought leadership comments on LI for insurers
  • Sustainability Matters: by-line article on water management featuring SA Water

Want to know more?
Contact us