If a customer searches for your type of company organisation or product via Google, does your company come up on top?
Ranking high in organic search – that is the listings that come up in Google that are not paid links – varies according to the Search Engine and the algorithms it uses. What’s more, it is constantly changing.
That said, it is possible to boost your rankings with the correct web design, coding, audio visual (rich) content and copy – all services offered by n2n.
Challenge
DDLS provides technology training and certification courses which can be researched and booked online. Because online sales represents such an important channel and revenue source, organic leads from search engines is essential to business success.
We worked with DDLS to develop a search engine optimisation (SEO) strategy to increase the quality and quantity of web traffic to its website from organic search. Organic search refers to listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being paid adverts such as pay per click (PPC).
Solution
We identified primary keywords used to search for DDLSs training services and built on-page and off-page strategies to grow online traffic around these terms. This advice included new page content, new website structure, removal and replacement of meta tags (including title, description and keywords tags), new content management system and developing external site linking strategies.
SEO is also tightly related to the website content including the page title, content relevance, keyword density, keyword priority and internal and external linking. Recommendations made will be adopted with the re-launch of the new website currently being built.
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