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Online Communication Strategy

Never has there been such a broad range of tools available to engage with your audiences. 

The fragmentation of the media, combined with the pervasive reach of the Web, mean choosing the right mix of communication and marketing vehicles is more complex than ever.

The two way flow of information is now taking place over more channels and if you are not listening in the right places, you can miss huge opportunities as well as looming threats.

n2n’s strategy services help assess which are the best online vehicles to achieve your business goals and determine the best way to deploy them to ensure you get a maximum 

Never has there been such a broad range of tools available to engage with your audiences. 

The fragmentation of the media, combined with the pervasive reach of the Web, mean choosing the right mix of communication and marketing vehicles is more complex than ever.

The two way flow of information is now taking place over more channels and if you are not listening in the right places, you can miss huge opportunities as well as looming threats.

n2n’s strategy services help assess which are the best online vehicles to achieve your business goals and determine the best way to deploy them to ensure you get a maximum

Success Stories

Sun Microsystems

Lead generation

Challenge
Following the launch of Suns Open Storage offerings the previous year, Sun need to continue the momentum built up and continue to position Open Storage as the solution to data growth and reduced budgets in data centres.

Solution
n2n communications developed an online media plan to highlight the benefits of Open Storage while also addressing the pain points that companies were experiencing in storage infrastructure.

The solution was developed in three phases:

  • Conduct research into the storage challenges faced by IT and C level executives in ANZ
  • Draft research paper to explore these challenges and position Open Storage as a solution
  • Market the report and generate leads using an integrated online, media and web strategy

Marketing the report involved:

  • Developing OpenStorageANZ Twitter account
  • Liaising with existing Sun groups on Facebook and LinkedIn to push the messaging and drive people to download the report
  • Web assets on the Australian and New Zealand websites
  • Email marketing to Sun, partner and publication databases
  • Pay per click project
  • Media and blogger relations

Results
As a result of the campaign more than 600 copies of the research paper were downloaded and 150 qualified sales leads were generated. n2n is now working with Sun on the next phase of the campaign to continue to generate leads.

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