Does your email marketing generate best-practice click through rates?
Have you transitioned from the old model of an email newsletter to a vehicle that creates opportunities for a dialogue with your customers?
Market research indicates that email is the number one tool used for marketing and email delivers the highest return on investment, after paid search* (*add footnote: Source: Marketing Sherpa, 2009). Despite this high use the effectiveness of email marketing is slowly declining as the significant volume of emails create fatigue – causing industry click rates and open rates to decline each year.
In order to address this fatigue and sustain high open and click rates, it is critical to adhere to email marketing best practices. Research demonstrates best practice email marketing outperforms non-best practice by approximately 50% – meaning your email is read by your audiences before it winds up in the trash folder.
n2n will assist you in developing and implementing every aspect of your email marketing campaign, ensuring it adheres to best practices and generates maximum returns.
n2n’s email marketing services span:
- Email strategy (what is the purpose of your email campaign and the best way to achieve these goals)
- Database building, evaluation and cleansing
- Newsletter design and development
- Promotions and competition development
- Copy writing
- Split testing and readership research
- Response rate analysis and reporting
