Do you know what to do if a blogger says something negative about you or your company’s products?
Blogging provides a vehicle to communicate with your audiences (via your own blog) and monitor what different audiences are saying about you (blog and social media participation and monitoring).
But bloggers and online communities work under a different set of practices to journalists and if you fail to engage with them in accordance with best practice, you can harm the reputation you are trying to build.
Participation in online communities is like media relations in that you need to build credibility over time based on quality content.
n2n’s services include building blog sites, writing content, monitoring blogging communities, community participation strategies and online reputation management.