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Online PR

Do you effectively use the full range of online tools to engage and communicate with your target audience and generate the maximum number of sales leads?

As audiences move online to source information they become increasingly fragmented and harder to reach. An online communication strategy is now a critical part of an organisation’s communications plan.

From building blogs and marketing events via LinkedIn and Facebook through to buzz (or social media) monitoring and blogger engagement, n2n is at the forefront of social media.

n2n has a proven track record of developing and executing successful online and social media campaigns that integrate with broader communications programs.

n2n will assist you in understanding the wide range of online platforms available to you and tailor an integrated campaign that suits your unique business needs and will enable you to achieve your goals.

Success Stories

Dept. ADHC

Social Media Strategy

Challenge
DADHC conduct an annual community education program to increase awareness and respect of people with Disabilities called Dont DIS my ABILITY. The campaign primarily used traditional communication mediums such as PR, brochures and events to build awareness.

DADHC required a social media strategy to target the growing online audience of people with and without a disability who are interested in disability issues.

The social media strategy also aimed to provide longevity to the campaign which traditionally operated as a six week high intensity initiative from early November each year. While this approach provided an annual boost to the interest and achievements of the disability community, social media was seen as a suitable medium to foster ongoing interest.

Solution
n2n under took a detailed evaluation of the campaign objectives including a deep understanding of the audience requirements. n2n also reviewed the existing PR and marketing tools including the website, ambassador program, event calendar and role of sponsors.

n2n developed a detailed strategy paper addressing how Dont DIS my ABILITY can use social media to increase the reach of the campaign and an build ongoing awareness of disability issues. The strategy advised on how to conduct effective social media dialog and recommend strategies by stakeholder (including the government, sponsors, community groups, employees, media and ambassadors).

Recommendations were made on how to use the primary social media assets including Facebook, Twitter, YouTube, Flickr, Wikipedia and LinkedIn. n2n also advised how to make the Dont DIS my ABILITY website effective for social media interactions.

Finally n2n provided recommendations on how to measure performance of the social media campaign and provided a phased approach to rollout by prioritising which social media will have the greatest impact for effort.

Results
The recommendations made in the social media strategy have started to be implemented. DADHC is in week 2 of a 14 month rollout plan, however, the Dont DIS my ABILITY Facebook Fan Page has already grown to 1,200 members and has a highly active and engaged community.

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