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Online PR

Do you effectively use the full range of online tools to engage and communicate with your target audience and generate the maximum number of sales leads?

As audiences move online to source information they become increasingly fragmented and harder to reach. An online communication strategy is now a critical part of an organisation’s communications plan.

From building blogs and marketing events via LinkedIn and Facebook through to buzz (or social media) monitoring and blogger engagement, n2n is at the forefront of social media.

n2n has a proven track record of developing and executing successful online and social media campaigns that integrate with broader communications programs.

n2n will assist you in understanding the wide range of online platforms available to you and tailor an integrated campaign that suits your unique business needs and will enable you to achieve your goals.

Success Stories

ESRI Australia

Email Marketing Template Redesign

Challenge
ESRI Australia had an existing email marketing html template that did not reflect the current brand and was significantly impacting the effectiveness of the communication.

The space on the email template was poorly utilised and multiple layers of branding content at the top of the email meant the important content was pushed down the page and below the fold (which means stories can not be immediately viewed in the email window). Further the font was very small to read and important event information was difficult to access.

Solution
n2n designed and developed a new email marketing (html) template that was consistent with the new brand. The previous introductory content was removed and the primary stories were placed at the top of the email design. A new feature panel was developed on the right hand side consistent with heat map usability research. n2n re-branded the email communication from eNews to LI-Location Intelligence and developed an issues or news approach to the content strategy.

Results
The first email sent out with the new design (including open and click through rates) delivered a 30% improvement over previous editions. n2n is also now involved in the editorial planning stages and ESRI Australia is seeing the results improve each time the monthly newsletter is distributed.

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