Online Communication Strategy Email Marketing Lead Generation Web Site Development Podcasts & Vodcasts Blogs Social Media Search Engine Optimisation

Online PR

Do you effectively use the full range of online tools to engage and communicate with your target audience and generate the maximum number of sales leads?

As audiences move online to source information they become increasingly fragmented and harder to reach. An online communication strategy is now a critical part of an organisation’s communications plan.

From building blogs and marketing events via LinkedIn and Facebook through to buzz (or social media) monitoring and blogger engagement, n2n is at the forefront of social media.

n2n has a proven track record of developing and executing successful online and social media campaigns that integrate with broader communications programs.

n2n will assist you in understanding the wide range of online platforms available to you and tailor an integrated campaign that suits your unique business needs and will enable you to achieve your goals.

Success Stories

Global Software company

Evaluating Email Marketing

Challenge
Our client realised the benefits of implementing ‘best practice’ email marketing across all of its business units but did not have the in-house expertise or objectivity to evaluate the performance and constantly improve the quality.

Solution
n2n was engaged to conduct a review of email marketing for each business unit and provide feedback on how to improve the communications as well as implementing the tools required to evaluate each email distributed.

n2n conducted a comprehensive review that covered all aspects of the email marketing process including content, frequency of distribution, email design and the campaign metrics. Recommendations were made including a new approach to content development, segmentation of databases, improved use of landing pages, new subject lines and redesign of the email template (including provision of a design wireframe).

Results
Following the review, one business unit had a 1,000% performance improvement once the changes to the design, copy and subject line had been implemented.

Amendments are currently being made to the designs of the other business units emails to improve usability and the open rates of the emails. n2n also now participates in the editorial planning process to continually improve the relevance of the email content.

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