Online Communication Strategy Email Marketing Lead Generation Web Site Development Podcasts & Vodcasts Blogs Social Media Search Engine Optimisation

Online PR

Do you effectively use the full range of online tools to engage and communicate with your target audience and generate the maximum number of sales leads?

As audiences move online to source information they become increasingly fragmented and harder to reach. An online communication strategy is now a critical part of an organisation’s communications plan.

From building blogs and marketing events via LinkedIn and Facebook through to buzz (or social media) monitoring and blogger engagement, n2n is at the forefront of social media.

n2n has a proven track record of developing and executing successful online and social media campaigns that integrate with broader communications programs.

n2n will assist you in understanding the wide range of online platforms available to you and tailor an integrated campaign that suits your unique business needs and will enable you to achieve your goals.

Success Stories

Marshal

Effective Email Marketing

Challenge
Marshal (now called M86 Security) had a large database of contacts comprising existing and potential customers which was underutilised as they were not regularly communicated to. Marshal approached n2n communications to develop a email newsletter strategy with the objective of helping with client retention and converting potential clients.

Solution
n2n developed a comprehensive email marketing communication plan including audience definition, content strategy and designed and built the email template. n2n project managed the ongoing email communication including developing the email and landing page content, designed each newsletter within the template and managed the final review, testing and approval process.

n2n also designed and managed the website email subscription process including double opt-in registration and newsletter repository containing each edition of the email newsletter.

Results
The use of regular email marketing positively impacted Marshals business and has proved a valuable tool in engaging with its customers and prospects. The average open rate of the communications is 46% above industry average and click through rates is 47% above industry average.

Additional benefit was gained in the ability to cleanse and grow the database making the companys communications more effective every time an email is distributed or a prospect visits the website.

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