The foundation of many of the most effective communication and marketing programs, research helps assess the current environment for pre-campaign benchmarking, test the viability of marketing concepts or generate data to help with PR.
Research techniques employed by n2n include surveys (physical and online), communications audits and focus groups.
We analyse the results and deliver them in a concise format that is quickly and easily used by management.
Brief
Our client required a greater share of voice in their target market, the accounting profession. n2n recommended a survey to providesupporting data to validate their perspective.
Solution
n2n developed a research survey including the strategy, surveyquestions and audience definition.
n2n built the survey in an online tool and drafted the email teaser copy to encourage recipients to complete the survey.
Results
Over 500 accountants and tax agents completed the survey which formed the basis of a media release. The results of the survey were the lead story in the ‘Professional’ section of the Australian Financial Review including comments from the client CEO.
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