The power of words

The power of words

Working in communications, we are consumed by the spoken and written word day in, day out. We are word junkies – we appreciate a well written letter-to- the-editor like no one else, analyse to the letter why a spokesperson performed poorly in an interview, and are the people that annoy our friends with patronising grammatical corrections, whether they ask for our advice or not.

Being surrounded by words all day can mean you can sometimes become cynical about their authenticity or immune to their power and the emotion behind them. However the tragic events of recent days have seen the power of the spoken word impact me in a way that  hasn’t happened for a long time. Regardless of where you stand politically, Julie Bishop’s views in relation to the executions of Andrew Chan and Myuran Sukumaran has been powerful and compelling.

Her performance on Channel 10’s The Project the night before the execution was notable because she looked tired, she was obviously emotionally impacted by the horrific circumstances, but she was still able to deliver her key points with a steely determination balanced with her compassion. Yes, Ms Bishop is a politician with extensive experience in performing in challenging situations – but the power of her words, and the authenticity of her delivery gripped me in a way I hadn’t been gripped for a long time. This was more than the delivery of key messages for her, she believed in and was passionate about what she was saying and what it meant for the people watching TV at home.

There is something truly beautiful about the written and spoken word when delivered authentically with conviction.

Our thoughts are with the families of Andrew Chan and Myuran Sukumaran.


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