13 Oct Six tips for creating great visual content
Did you know that 90 per cent of information transmitted to the brain is visual, and that images are understood 60,000 times faster than text? Did you know that on LinkedIn, images generate 98 per cent more comments than text posts?
Before you go uploading images all over the internet, take some time to think about how to make the most of every picture.
1. Keep it simple – Don’t over-complicate your message. As with any communications tactic, be clear with your message and be clear on your audience. A meme probably isn’t the best format to communicate your new corporate strategy to investors.
2. Remember the brand – It’s easy to get carried away with funny cat pictures online, however, it’s crucial that any content you publish is bang on brand. Always make sure content is consistent with your brand voice across your various assets.
3. Not all content is channel agnostic – Some images will work well on your blog and eDMs, but will fail on Facebook. Think about the audience. Inspirational images get more traction on Facebook and Instagram, whereas instructional images resonate more on Google+.
4. Create your own assets – Where possible, create your own bank of images. Original content will keep people coming back for more. If you need another incentive, Google is on the hunt to reduce duplicate content online by punishing its search ranking.
5. If you can’t create your own, understand licences – there are many great free and cheap resources for images online, from Creative Commons images on Flickr to various stock image libraries. However, always triple check the licences and what you are allowed to use the images for. Some licences only allow you to use images for internal purpose while others allow for use in advertising or online.
6. Have a go! – The best way to create great content for social and other channels is to have a go yourself. Practise using web-based tools like Pixlr and Canva to create content for relaxed internal comms to generate interest and buy in, before you make your consumer-facing debut.